Cherie Ellis Accounting/Marketing Executive

Offering Comprehensive Freelance Services

Full Service Bookkeeping & Tax Preparation
Accounting support, including daily settlements, general journal entries, account reconciliations, merchant accounts, revenue forecasts, income statements, cash flow, balance sheets, tax preparation & more.
Management Plans and Consulting
Custom professional plans delivered bound and ready for presentation. Executive summaries, business & marketing plans, market segmentations, competitive landscape, financial analysis and more.
Marketing Integration
Traditional & digital media solutions. Web design, social media services, SEO optimization, user experience design, pre-press, video production and beyond.
Accountability & Efficiency
Improve your operating model, develop forecasting and reporting, reduce risk, optimize finances, and leverage technology. I can evaluate your prime costs, assist in market development and assess any talent management needs to drive your profitability and growth.

 

Customer Service

Customer Loyalty Solutions

Loyalty Program Development, Optimization and Evaluation

Every brand is unique and its customer loyalty strategy should be tailored to your audience. The launch of a standard points-based program to run on auto-pilot, often misses the opportunity to truly build customer relationships. Whether creating a loyalty program from scratch or refreshing an existing program, I can establish a dynamic program across multiple channels to increase conversion, retention and ultimately revenue.

Design the program's value strategy to address the unique needs of next-generation members.

Points, miles, bonus dollars and VIP specials are a valued currency but are they valuable to your next generation members? Are there other more relevant benefits that you could add? Are there new technologies/apps (social, mobile, location-based) that would help you to build stronger engagement?

Designing the right value proposition for your unique audience, prioritizing engagement strategy, channel optimization, content, and benefits to maximize customer interaction that will result in a strong ROI will be some of the key initiatives that I can bring to your program.